Providing high quality and up-to-date product information is an essential first step.
However, in order to truly reap the benefits of their online identity, dealers should be
able to have visitors order the selected product(s) instantly.
This add-on instantly turns your product catalogue into an eCommerce solution, complete with
customizable pricing, shopping cart functionality and a full check-out procedure including
shipping and payment options. The order process can for example include product reservations
for in-store pickup and payment, online payment and in-store pickup, or even online payment
and drop shipments in your dealer’s name.
Sales outlets can manage their online business using their individual portal of the CMC Platform.
They potentially can adjust pricing, either in bulk on the category or brand levels or on a product
level. The order management functionality enables them to conveniently handle online orders and
relay orders for out-of-stock or longtail products to you for shipment, either to the sales outlet
for in-store pickup or to the customer directly. It’s a great way to further facilitate your
dealers and sell even your longtail products online at the same time!
This option of expanding the basic product catalogue, which is designed for integration on an existing website,
to a turnkey website is selected for different reasons. For example, franchise organizations often choose to
offer a uniform look-and-feel for the central website and all local franchisers and their product catalogues
alike.
The corporate image and communication standard is guaranteed and centrally managed though the Channel
Control System, while local customization by the entrepreneurs is also possible to a certain extend. Adding
Website Embed can also be advisable when sales outlets don’t have a (quality) website available to present
the product catalogue.
Offer your sales outlets a complete and customizable eCommerce solution. All product and marketing content from the CMC Platform is
available and kept up-to-date on daily basis. Depending on your collaboration with the sales outlet, the look-and-feel and design
can be selected either centrally or locally.
The full webshop option offers more extensive customization options to individual
sales outlets, such as adding local pages, a personalized homepage, shop information, news items and links to social media.
The Channel Control System (CCS) can be optionally connected to a range of existing internal systems to import or export information.
For example, it’s possible to link to an existing ERP solution to show (local) stock information in the product catalogues.
Another example is connecting the CCS to an existing eCommerce setup, like Magento or Drupal, in order to publish the available
content through those channels as well.
