Willard Bros. has been a well-known national wholesaler of home textiles in the Netherlands for years. With an extensive range of carpets, curtains and haberdashery, Willard Bros. aims to provide optimal support and advice to professional home decorators. However, the product range wasn't available at the product level on most dealer websites. Dealers indicated the investments associated with building and maintaining an online catalogue discouraged them from offering full product information, let alone a tempting call-to-action, on their individual websites. Willard Bros. started looking for a solution to simultaneously serve consumers with full product information on dealer websites, generate leads through a call-to-action and offer vendors the opportunity to present themselves at the dealer level with marketing and value information.
CMC Engage enables Willard Bros. to offer dealers an individual online product catalogue, which can be added to the existing dealer website with only 3 clicks. The 'Floorfinder' allows consumers to browse and select the desired product online, and allows them to conveniently request additional information or a product sample from the dealer. Dealers can select their brands and product categories in the catalogue creation process, as well as their preferred catalogue design for their existing website (pop-up or integrated). Available brands which haven't been ordered by the dealer yet can be turned on in the Floorfinder by Willard Bros. on the dealer's request, which offers commercial opportunities. Brands are offered the option to put a spotlight on their products in the catalogues using banners and/or value content.
Sector: Home textiles
Scope of project: The Netherlands